We have chosen to house our evaluation in a Prezi.
Friday, 1 March 2013
Saturday, 9 February 2013
Final Music Video:
Here is our final music video, the prosses of making this video has been a learning curve for both of us and we feel that it has helped us to grow as people. We have learnt to read another persons mood, when is, and isn't the best time to tell somebody that you do not feel their beat editing is spot on. We have also learnt new technical skills, like capturing a pull focus, time managment and directing skills. To sum it up, our time spent on this video has been enjoyable.
- Connie.
Friday, 8 February 2013
Tuesday, 5 February 2013
Our shot types and
angles enforce genre conventions, in a rock music video it is convention to
have side angles ect, we used this in our video to create an edge look within
the story. We broke typical convention when we used a arch shot of our
character to represent her going from one life to the next, this is because we
wanted to emphasis the t.v drama style of our music video.
We enforced genre
conventions by using narrative and a performance bed in our music video, we
used performance to sell our band and make them identifiable but we used
narrative to present a story line which many people within our target market of
13-20 year old females will be able to relate to in that point in their life,
selling our band as deep and understanding.
We enforce convention
by placing our band in one location as they’re performing. Many rock music
video’s have a narrative with numerous locations and a performance bed with
just one, we chose to stick to this because we feel that a girl will be able to
read into this that no matter where she goes, the band will always be in the
same place for her.
We use our artists as
performers and this enforces conventions yet we also use the ghost character as
a performer, this is to add mystery to the band, so that the audience don’t
quite know whats happening with them all of the time, this will entice them to
find out more buy gig tickets.
Monday, 28 January 2013
Final Website
This is our final website created for our marketing campaign using Wix Website creator. - Kieran
http://kjhm35.wix.com/allshewroteband
http://kjhm35.wix.com/allshewroteband
Friday, 25 January 2013
Monday, 14 January 2013
Monday, 10 December 2012
Institution, Marketing and Campaign Strategy: Institution and Marketing Strategy.
What Is Marketing?
"Marketing is the process of communicating the value of a product or ser
vice to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer." - Wikipedia
How Do Record Companies Use Marketing?
There are many different ways that companies choose to market their bands. Marketing is used to create awareness of a band and their music as well as to sell any products that that band and their record company have on offer. For a well established mainstream band the main aim of marketing would be to make money by selling albums, tour tickets and merchandising and to let the bands fan-base know that such products are on the market. For a low key, relatively unknown band/ independent record label the main aim of marketing would be to sell the music and to create awareness in order to establish a fan-base.
What Marketing Strategies Are There?
Here is a word cloud I created on Wordle naming many different marketing strategies:
I choose to use Bright colours bold background and bold fonts as I think it resembles the techniques used in festival line up posters (See Reading Festival poster Below). Festivals are another marketing strategy that can be used to promote bands.
What Are The Most Popular/ Efficient Strategies?
Our teacher Mr.Barton gave us the task of grouping the marketing methods in the picture below into categories named Desirable, Expensive and Lucrative. This is to help us identify which methods are the most popular, costly and profitable, so that we identify the bests methods for us to use.
Here are my Categories:
Desirable-
Music Videos- Consumers automatically assume that an artist will have a music video, the reason being because music videos are so popular they are an effective way of marketing that every genre uses. Consumers want to see a band, they want to see them performing, they want visuals to compliment the music creating meaning.
Here is a picture of a recently released Twin Atlantic video, pay extra attention to the view count. People love to watch music video's.
Live Performances- Bands love to play music and fans love to see bands live.
Merchandising- Fans love to show which bands they are into by wearing shirts with their logo's on.
Here is a picture of a girl wearing a Nirvana T-shirt. As to from this picture the girl wants to be represented as very rock and rebellious from her facial expression yet we look behind her and we see that she has a poster of Albert Einstein on her wall, suggesting that she is an academic, rebelliously rock people are stereotypically the opposite of academic.
Downloads: Fans love to have the bands music on their phones and computers to listen to when ever they wish to.
Twitter, Facebook & Myspace page- Lots of fans like to follow their favourite bands on twitter to see what they get up to on a daily basis and use Facebook and Myspace to see any products or services go on sale and to talk about the bands with other fans. Almost every band will have a Myspace, Twitter and Facebook page.
Viral Competitions/ Freebies & Giveaways - Fans love to be get involved with their favourite bands and to get free stuff so entering competitions are a good way to do both.
TV Adverts- Are a good way for a fan to see when albums are released and tour tickets are available.
Other desirable methods include appearances, print adverts and reviews.
Here is a video of Twin Atlantics Television Advert promoting their Autumn 2012 tour.
Expensive-
Music Video's- Music video's can be expensive to make. You would need equipment i.e cameras, directors, actors ect. All are very costly. Here is a Picture showing roughly the costs of video production according to the iVideo Production website, They suggest that a high quality video should cost atleast £4,250.
Tours- Tours are expensive as you have to hire venue's, instruments ect.
TV Adverts- Tv Advertisement is extremely expensive.
Other expensive marketing methos include merchandising, freebies & giveaways, print adverts and webistes.
Lucrative- The most profitable forms of marketing are tours, releasing a single and merchandising because a band actually makes money by selling tour tickets, singles (Yet most singles also have video's made for them and this can be expensive) and clothes.
What Marketing Strategies Are Used In The Rock Music Genre?
I've made a short video on Windows Live Movie Maker to show some marketing strategies that a similar rock band has used:
(All pictures were found on Google Images).
HENTER VIDEO HERE
Bibliography:
Twin Atlantic:
By Connie Ball.
Wednesday, 21 November 2012
Contact with actors:
Wednesday 21st September 2012-
As you know from last weeks video diary, we could not film because our band could not act in the video any more. We are now 3/7 weeks into our deadline and we music start filming something by the end of this week.
So I sent and e-mail to all of our actors (Magdalena, Alyssa, Adam) asking them if they are free-
I also sent an e-mail to our new band stating the information they will need before the shoot and to ask them when they're free-
- By Connie Ball.
Today we decided to take action and find the actors we are missing. I found out yesterday that our the actor playing our ghost (Tasha) cannot act for us anymore. So I asked my close friend Mag to act instead and she agreed.
Mag-
Mag will be casted as the ghost as she has soft and pale features which will be emphasised when edited. She also has previous acting experience and is very reliable.
-By Connie Ball
Saturday 3rd November 2012-
While at a local fireworks display Kieran and I met up with our friends Tasha Chapman and Sean Middleton. Tasha said that she would like to have some more acting experience to put on her show reel inorder to ensure her place on a Theatre course at university next year. I thought that she would be perfect to play the ghost in our music video as she has pale face, with big almost scary eyes and has tons of acting experience. She thankfully said yes.
Tasha-
-By Connie Ball.
Tuesday 23rd October-
We needed somebody we could rely on for the main character Alice. We also needed someone we knew could act. That is why I decided to cast my close friend ironically called Alice too. I called her up and asked her and she said yes. It is important that our actors have experience as it is time consuming to work with people who do not know how to act well. That is why Alice is perfect as she has lots of experience. She also has a look that is exactly what we want, rough but pretty, rebelious teen.
Alice-
- By Connie Ball
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